Our Mission

We’re on a mission to help every
family caregiver get paid.

What we’re doing matters.

In 2020, family caregivers provided 34 billion hours of care to adults with limitations - worth over $470 billion dollars to the economy. Federal, state, and private programs and benefits exist to provide compensation and support. The existing pathways run on analog processes, inefficient systems, and broken infrastructure.

We are on a mission to empower families to provide care in the home by improving accessibility of existing benefits.

Case Study

Family Care Instead of Hospital Care

Aidaly's program, carried out in tandem with AARPF, demonstrated that a program focused on training, supporting, and paying family caregivers reduced healthcare costs and improved the health status of people with chronic condition and functional limitations.

Download the case study to learn more.

Our Values -- Where family comes first.

Lead With Trust

We are macro optimists. We lead with trust. Trust in each other and our collective ability to find a way. Everything we do begins with a positive attitude.

Radical Candor

We challenge each other directly because we care deeply about our individual and collective development. We actively seek to hire growth-minded people to build trusted relationships.

Customer Obsession

Everything we design, build, and produce is to delight, enrich, and empower our users. Aligned incentives allow us to focus methodically on delivering a world-class customer experience.

Move with Urgency and Focus

Our customers entrust us with their family livelihood. When we mess up or slow down, it impacts real families - just like ours. We take that responsibility seriously.

First Principles Thinking

We are micro skeptics. We care about getting it right, not being right. We actively question every assumption about a given problem or scenario and create new solutions from scratch.


Together, we can build the world we want. One that reflects our families, our communities, and our values.

We jump every hurdle with  you. Let’s start today.